010 222 0073


How do Doctors benefit from e-detailing?

With e-detailing, doctors get the flexibility and control when it comes to time, privacy and objectivity, without disrupting their daily routine and compromising the quality of patient care they provide. Its often seen that busy doctors will take time out to talk to sales representatives from a company with which they have a good relationship.

  • Access to timely and updated drug information that is valuable to them
  • Order drug samples anywhere anytime
  • Participate in peer-to-peer discussions on medical topics that interest them
  • Achieve time-efficient interaction with sales reps
  • Builds trust and allows Doctors to actively interact with Pharma companies at their own terms.

Tactics used in e-detailing

  • Virtual Detailing - Web or CD-based self-guided informational programs with no live communication
  • Video Detailing - Online, live, or phone assisted browsing through virtual sales presentations
  • Knowledge Portal - Digital promotional or educational efforts (Portals, digital signage, etc)
  • Online Events - Online seminar, CME events, Key opinion leader event, or web conference

E-Detailingis an Engaging Digital Communications channel

Pharmaceutical and Lifesciences companies are facing stiff competition where physicians have less time to spend with sales reps. e-Detailing offers physicians an opportunity to improve the way they work and gives them an option to get useful info when they need or order samples online. It also cut costs and increase revenues for pharmaceutical companies. Infact for many physicians, the e-Detailing model asserted itself as a more informative - and cost effective.

Top 5 reasons to adopt e-detailing

  • Doctors can access published scientific, technical, or medical information that is relevant to your product when it's most convenient for them
  • A combination of real & virtual reps yields the best sales results
  • Multimedia delivery of promotional and/or educational messages
  • Sample request and fulfillment with full tracking/reports
  • Provides interaction, video content, sound, and animation which could increase impact on the physician

Gartner estimates that Global Smart Phone penetration will reach

65% by 2015. Are you ready for it?

Mobile CRM for Pharmaceutical industry is not just a Trend, but a true "business requirement" to remain competitive.

Studies have shown a positive reaction from doctors and healthcare professionals. A pilot conducted by Marianne Anderson, marketing manager for Pfizer, showed that 97% of physicians felt the e-detail was superior to paper-based details for explaining complex issues. E-detailing means that information is available 24/7 through web-based tools, so physicians can now find clear and interesting product information whenever they have time during their busy schedules. They can also choose to select to read only the content that is most pertinent and interesting to them.

About Us - Edetailing
About Us - Edetailing


No:9 Constantia Office Park West Wing
Corner 14th Avenue & Hendrik Potgieter Street
Constantia Kloof, 1709

010 222 0073